Excusez-moi? ANY excuse to include George Clooney in our blog...
We've all probably seen George and others (Leonardo, Brad, Nicole) spruik our favourite brands in glossy ad campaigns. But did you know that brand ambassadors are a great way to increase your customer engagement when your budget is decidedly less? The beauty of social media is that you can engage brand ambassadors who resonate with your 'tribe'. They can then feature your products as part of their lifestyle on Instagram and other channels.
The first step is understanding your followers and what they want to see, then engaging the right ambassador. Look for an ambassador with at least 5k followers whose Instagram presence features beautiful, tasteful, original photos and whose followers are highly engaged with their feed. You can make contact directly and enquire about them becoming your brand ambassador where you will supply them with product and at an agreed rate and get your product featured in the right way to their audience.
Then it's a matter of analysing the results, trialling new products or even scoping a few but different Ambassadors who can showcase your products to different audiences.