Ad of the Week: Reebok - Be More Human

Our Ad of the Week is the campaign Reebok launched around 12 months ago.  It's biggest brand campaign in over a decade, 'Be More Human' aligns nicely to Reebok's new positioning in the competitive global fitness category.  Reebok has worked hard to establish strong and strategic partnerships such as the Spartan Race and with combat sports athletes such as Jon Jones and Johny Hendricks, as well as the Ultimate Fighting Championship and new footwear and apparel lines.  Our verdict?  Clever, inspiring and rich visuals that cleverly convey the new brand story.