It’s not often you hear a retailer say that they think the high street and expensive designer brands give consumers a bit of raw deal and that customers are the ones left paying for everyone’s margins - but that just what made.com did.
So they have taken a stand and are taking on the high street to offer customers original furniture design at affordable prices.
Here's how they do it differently:
- made.com have no physical stores. No middlemen. Just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.
- Every 7 days, they combine all the orders for a piece of furniture and put them into production. By only manufacturing what's been ordered, they reduce their costs. And pass the savings onto the customer.
- Without the middleman made.com connect consumers directly with designers, saving them up to 70% off prices at leading retailers – based on closest equivalent products in design and functionality, but which may differ in other respects, such as finishes and materials.
- They also work with fresh design talent to create a unique furniture collection and then source the best craft people to make it n(often the same people who make products for top high street brands).
How refreshing is that? There’s nothing we like more than seeing a brand challenge the conventions of their category.