Annabel Karmel is a true modern day entrepreneur juggling life as a busy working mother of three with a hugely successful career. Since launching with the Complete Baby and Toddler Meal Planner more than 20 years ago, Annabel has written 40 books, which have sold over four million copies worldwide, covering every stage of a child’s development.
We love a good insight to other entrepreneur's lives and a great one is given through her business focused book ‘Mumpreneur’ which includes several illuminating case studies with brilliant businesswomen, like Chrissie Rucker who founded The White Company and cosmetics guru Liz Earle. Ultimately, the core message is to approach your business professionally, but with heart.
Annabel’s Top Tips for Starting Out:
- Find your niche: you don’t have to come up with a unique invention – you just need to do something better than anyone else.
- Confidence is just as important as competence. The more you believe in yourself and in your chances of succeeding, the more likely you are to do just that.
- Find your guilt threshold and get into a routine that works for you. Only put the essential tasks on your to-do list so that it feels achievable, and plan meticulously.
- The opposite of success isn’t failure, it is not trying. If you seldom fail there is a good chance you’re playing it too safe.
- Be a networker: don’t be shy about broadcasting your idea, you never know who may be willing and able to help you.
- Don’t quit too soon – perseverance is a key attribute to develop. Sir James Dyson went through 5,126 failed prototypes over 15 years, but the 5,127th worked!
- Research and plan: take time to test your business idea. Friends and family may try to dissuade you because of their own fears. Look for honest, informed feedback.
- Always analyse the competition to see how you can gain that edge in a competitive marketplace. Knowledge is power.
- Embrace social media and learn how you can add value and engage with your current and potential customers. Do it right and you’ll become a trusted brand with an army of advocates.
- Build a strong team around you: find the person with the right talents, skills and attitude to support your business.