We live in a world where typically athletes are told to follow or emulate their heroes, but what happens when athletes don't, and instead focus on creating their own game?
Sponsors often come up with all sorts of tricks to get people to follow their great athletes, but not this time. Adidas did the exact opposite in a bold advertising campaign last year.
The ad features star client Leo Messi, but it says people should unfollow the Barcelona superstar and instead create their own moments.
"No one ever created anything new by trying to be someone else. Leo Messi, the greatest player in the history of football, challenges you to make your own path and unfollow him in pursuit of creating your own game."
It is a terrific message...and timely...who are you going to be in 2016? Have you set your game yet?