When you’re trying to increase sales with a shoestring budget, Linked In is a great option for increasing sales.
The statistics speak for themselves:
· 7 x open rate of traditional email
· Companies such as IBM increasing sales by 400%
· 12-20% Linked In message to booked appointment
· On average it takes 6.2 messages with interested parties to get a meeting with an interested party.
In terms of where to start, it’s important that your profile is optimised. This delivers a strong personal brand online and also ensures that you are easy to find. Linked In has some great suggestions for optimising your profile.
Next, join groups that your buyers would join. This enables you to gather competitive intelligence and also to ‘think like your buyer’. Another added benefit is that you can message group members for free and follow hot prospects.
Based on who you are trying to connect with, search on skills (ie: Digital Marketing). This will enable you to find a range of groups that your prospects are likely to join. It’s important to always personalise messages to your targets and mention the group that you are both a member of.
Further tips for connecting with prospects using Linked In groups can be found here: