The digital age has allowed for many small businesses to advertise their companies in a relatively inexpensive manner. Clever interaction with your customers can build long lasting relationships, and ultimately brand advocacy. What your consumers tell each other about your brand is important and can lead to business growth.
Using social media as an integral element to your marketing strategy is important as it is a fantastic way to engage with your consumers directly, but with a minimal cost.
Social media has allowed for two-way customer communication. Running a competition using social media can lift the reach of the brand. If it’s run correctly, it’s a clever way to build a subscriber list in a cost effective way. Tapping into the power of partner marketing by including sponsors and providing them with exposure in exchange for cross-promotion is another clever way to get added traction.
The prize can be big or small, but it has to be on aligned to the brand. Clothing retailers are good at drawing customers into a conversation. A $200 shopping voucher for the best Instagram pic of the brands garments not only is inexpensive, but also gives the company a wide range of content that could be used for future campaigns.
3 Tips for running competitions using social media:
- Be aware of the promotion guidelines
- Amplify your message through your social channel
- Involve partners that align well with your brand to help promote the competition through their social channel