Coca-Cola produces highly anticipated Christmas campaigns each year for the american market. But this year they didn't. Instead they produced an impressive cinematic short film in Brazil that captures the wonder of the season through a child's eyes.
The spot, "Uma Ponte para Noel" ("A Bridge for Santa"), from J. Walter Thompson Brazil, tells the story of a village that Santa Claus appears to have forgotten in recent years. One boy in town speculates that it's because the main bridge into town is broken, and Santa's carriage can't cross it. He leaves a message for Santa in a Coke bottle, and his father, upon reading it, resolves to try to fix the bridge—hoping for a little Christmas magic.