Hashtags can expand your content reach, target your market, improve your SEO, drive conversation, harness public support and garner attention to brands.
There are three key strategies when it comes to hashtag use:
1 brand or campaign specific
If used correctly they are a great strategic tool. Use them too often and they can weaken your message. We suggest using no more than three per post.
Brand or Campaign Specific
This is where the hashtag is unique to your company or your brand. You get to set what it is. Use it all the time, on all of your social media channels.
Ensure your brand hashtag that is unique to your company. Do a search first for the hashtags that you’re thinking about. Search for it on Twitter, Instagram, Pinterest, Google+ and Facebook before you implement it. If your company name is common, choose a different hashtag name. You will also want to keep your brand hashtag short, and easy to spell as you want your customers to remember your tag, and use it correctly.
this is when you use the name of your current marketing campaign as the hashtag. It needs to be a word or a phrase that is unique to your campaign. Again, ensure it’s not already in use within social media. Use your campaign hashtags as a method for your customers to engage with you and your wider customer base throughout the duration of your campaign. One way to do this is to include the use of your hashtag as a requirement to enter a competition.
Trending hashtags are continuously changing in real time. A top 10 trend can come and go within minutes. By using a trending hashtag in your social media content update, you can potentially get your message seen to a massive audience. Your content update can be seen by more than just your Fans and Followers and it’s free.
To find trending hashtags there are a number of sources you can look at.
Hashtags.org - allows you to find trending, declining and constant trends, as well as metrics about your social brand.
Statigram - Searches Instagram hashtags trends and gives alternatives for hashtag words, allowing you to choose the most popular tags.
Trendsmap - This site gives a visual map to see geographic hashtag trends. For alocal business, this is a way to quickly know what is trending in your area.
Content hashtags are hashtags you use within your posts. They are not branded, and they aren’t necessarily trending. They are simply common hashtags that are related to your post content. Content hashtags can improve the SEO of your posts. They get your updates seen by your consumers who are searching for, or using, the hashtag words. More commonly they areproduct, lifestyle, event or location hashtags.
What Hashtags can do for your brand:
- drive engagement
- test your message
- tie activity across multiple channels
- create a story
- track results