Christmas shopping oh dear. It starts with the best of intentions: Go to a design market, Christmas market, or shop to pick the perfect presents for friends and family, but instead, walk out with several items for yourself, maybe something for others not to mention your shopping list no shorter than before. And sometimes a lot of guilt.
Is it just you or is this a common phenomenon?
It’s common, and it’s promoted.
People often find Christmas shopping extremely stressful, malls full of people trying to buy ‘great gifts’ for a ‘great price’, it’s hot (here in Australia anyway), overcrowded and often done after leaving the office on special late night shopping date. Stores know you’re hot and tired, and stressed, that’s why shoppers are reminded to reward themselves. ‘Have a little something for you’.
Customers like to be rewarded, but they also vouch not to buy for themselves each time the festive season rolls around. There are many blogs and posts attempting to share tips for consumers not to buy for themselves. If consumers are trying to resist this urge, should we be encouraging it? There are other ways you can reward your customer without them feeling any guilt.
How can you offer your customers rewards this Christmas?
1. Free gift wrapping.
This relatively small task saves time and hassle for your customers, it allows them to spend more time in your store, or a little more time filling their cart (if you're and online retailer).
2. A discount… in January.
Choose a time of year that is generally a little slower for you, and offer your customers a discount code letting them know you are thanking them for choosing them to provide gifts for their family and friends. If you’re clever, you could offer it in November, that way you pop yourself into consumer’s consideration set prior to the onslaught of Christmas advertising by your competitors.
3. Surprise your customers.
There is nothing like a little something extra that arrives in the post just for you. Popping a little something unexpected when filling a customer order does wonders for customer service and satisfaction.