Eye-catching advertising is a must when you’re trying to capture even the slightest sliver of attention during today’s digital world. Finding the right elements to make your product or brand stand out in a sea of selling can be difficult to say the least, not to mention engaging specialty designers can be cost prohibitive for start ups.
The Sydney based graphic design company founded in 2012, Canva, currently boasts more than five million users across 179 countries, alongside an impressive total capital raising figure $US27.6 million.
Canva is a low cost programme that allows you to create your own advertisements and marketing materials - what’s best is that templates are already optimised for social media too.
So how do you make sure your ads stand out from the crowd without having a graphic design background ?
Our top tips when using Canva.
1. Incorporate interesting illustration
Black Swan Life’s 2014 campaign for Crusoe Men’s Innerwear layered lifestyle element illustrations over photographs of sleeping men.
2. Exaggerate to communicate your message
Exaggeration can make for some interesting concepts. Ariel makes the person’s shirt so white in this advertisement by Saatchi & Saatchi that the shadow is blocked.
3. Play with the unexpected
Creative Directors Sergio Valente and Rodolfo Sampaio of DDB Brazil created a cool campaign for Zoo Safari with a clever take on the tagline, “Blend In.”
4. Turn to pop culture
Who needs a flexible Band-Aid more than Bruce Banner? J. Walter Thompson Dubai created this eye-catching advertisement featuring one of our favorite Marvel superheroes, The Hulk, and made the emphasis on a functional aspect of the product way less boring.
5. Play with scale
The goal of this project by California State University – Long Beach was to convey the utility and convenience of owning a Mini Cooper. They overdramatized the story of being small and fitting into any environment to create a magical world where the cars co-existed with ladybugs.
6. Consider where your ad will be shown
Ogilvy Malaysia’s outdoor advertising for Lego doesn’t just work with the environment it is placed in, it uses it as part of the campaign itself.
Thanks to Canva for the great tips and amazing art.