Confused about which platform you should use to target your tribes? Here are the latest stats:
- Facebook has 156.5 million users. While there is a fairly even distribution between the age groups, the greatest growth for the 15-16 period comes from the 65+ age group (from 6.8% to 7.6% of the market). If your target segments include Baby boomers, ensure you include Facebook as part of your strategy.
- There are 52.9 million Twitter users in 2015. 44.1% of these are under the age of 34.
- Instagram has 60.3 million users in 2015. Nearly 60% of these are under the age of 34 (it’s a young person’s game). There is 5% projected growth for Instagram users between ’15 and ’16, bringing it to 65.3m users in 2016.
Here are the latest disruptive technology trends:
- 88% of consumers are influenced by others’ online comments. They are using platforms such as YouTube, Pinterest and in apps to confirm their decisions prior to making a purchase. Think through how you can use these platforms to solidify decision making relating to your business.
- Mobile Payments will accelerate. Apple’s Apple Pay will be the start of consumers becoming increasingly comfortable using mobile payments. In the US, less than 15% of Starbucks customers already pay with their phones. If you are considering mobile payments, start building your strategy now.
- The sharing economy will escalate. Mobile apps will match demand for supply instantaneously
- Crowd funding accelerates disruption as innovation is democratisized. Lack of funding is no reason to stop an idea from meeting the market. If you are in this boat, there are lots of different revenue sources you can choose from.
- Omni channel (or multi channel) becomes mainstream as brands develop ‘full funnel’ marketing suites that keep customers engaged at all stages
So what does this mean for businesses?
- As always, know your customer
- Understand that the world is changing. Furiously. Ensure you are engaging your customers at all stages
- Partner with the right businesses to leverage the benefits of technology
Ideas for this blog came from the following articles: