Remember this ad? It went viral in its first day, with 5 million views, currently it's had over 100 million. 'First Kiss', which shows strangers being asked to kiss on camera was fascinating to watch. The ad, consisting of a three-and-a-half minute, black and white short film was to promote Wren, a small L.A. clothing label and was shot by Tatia Pilieva. When Pilieva came up with the concept, she couldn't decide 'if it was the best idea I'd ever had or the worst.'
We think: the best. Whether you find it cute or cringeworthy, as Pilieva says: 'it was probably the human vulnerability that touched people - watching the possibility of love play out in front of their eyes.'