We’re loving RMIT’s content campaign ‘Be true to you’, developed by Ad agency Admark. This campaign is a little different to your standard University campaign: most focus on career ambitions, travel and working for a prominent company. While some of these ads still do that, the focus is on following your passion and being ‘true to you’. The ads feature a journalist, SEO specialist and Marketer, as they ‘lift the hood’ on these professions, showing the qualities that are necessary and what a day in the life is like, such as: ‘Be persistent, dig hard and be honest’: Nick McKenzie, Investigative Fairfax Journalist.
Beautifully shot, gritty and realistic, the ads give some life lessons on the way. RMIT's campaign includes a media mix of Cinema, Outdoor, Television, Press, and Digital.
CD - Andrew Crook
Art Directors - Trevor Darby, Matt Wilson
Writers - Alf Lee, Fergus Donaldson
Executive Account Director - Anthony Keck
Account Manager - Morgan Collins
DOP - Kyle Neaves
Production - Imagenation
Post/Editing/Effects - Ashley Bird, Kristian Morris
Music Production- Dare Music
Music Composers - Daniel Frankel, Gideon Frankel
Photography - Chris Von Menge
Creative Agency - Admark
Media Agency - OMD