Seth Godin is a marketing GOD. He has written 18 books on marketing and other topics that have been worldwide bestsellers and translated into over 35 languages. Godin is famous for a range of reasons: one of these is his concept of ‘permission marketing.’ This is the idea that marketing success is far greater when consumers request advertisers to promote to them, rather than being the recipient of advertiser promotions, whether they wanted to be or not.
Shortly after leaving a Brand Manager position at a software company, Godin founded a book packaging business (Seth Godin productions) and Yoyodyne, in collaboration with Mark Hurst. Yoyodyne uses contests, online games, and scavenger hunts to market companies to participating users.
In 2006, Godin founded Squidoo: a community website that allowed users, called "lensmasters," to create pages (called "lenses") for subjects of interest.
Godin continues to inspire with his raw, fresh take on the world, spinning our usually accepted theories on their head with his irreverent humour.
What we can learn from Seth Godin:
1. Pace. And efficiency. Instead of thinking: what is the last possible date that you can complete something, think: how quickly can I do this? How can I minimize/reduce it even further?
2. It might not work (and that’s ok). Life is about taking risks, exploring and testing. It’s important to test out your ideas and learn from what doesn’t work, rather than not trying at all.
3. Find your tribe. Your growth will accelerate when you are surrounded by those that want the same things you do. You will also feel more fulfilled, your skills will improve and you will live a more fulfilled existence.