This two-minute-long ad has already been viewed over 3.3 million times since it was uploaded to YouTube last week - though many commenters and Twitter users have admitted that they couldn't help but watch it multiple times.
The use of emotion and storytelling is key in engaging an audience and we think Extra has nailed it this time.
Capturing a sweet, romantic tale, the video's tagline reads: 'A girl. A guy. And a stick of gum. See their love story unwrap.'