If you are just starting out in business or don’t have the cash to spend on marketing campaigns, you can still deliver results by using these strategies:
If you have a well-managed, double-opt in subscriber list, it can deliver great cashflow for you. To build a subscriber list, you need to target your prospects with a great value offer (which they need to leave their details to receive). This might be an E-Book/Guide/download of some kind. If your list is under 2000 email addresses, you can use services like MailChimp for free.
Create your own Infographics
Infograpics are great for getting back-links to your site. Use infogram to develop your own (relatively) cheap and easy infographics.
Get free PR
Heard of HARO? (Help a reporter out). Create a free account and respond to relevant media enquiries.
Post amazing content on your blog
Your blog is the foundation of your website: it’s where prospects get a good gauge as to the style, knowledge and value your business can offer. Ensure you keep it up to date with relevant and information content.
Ideas for this article were sourced from: http://garethmailer.com/63-advertising-or-marketing-ideas-for-smes-operating-on-a-shoestring-budget/