Linking your social media accounts not only helps to gain greater reach and attract more customers but also helps behind the scenes in optimising your SEO.
Too often the linking of social media accounts is forgotten, or simply ignored under the assumption that ‘my customers will find me’. Truth be told, they probably won’t even think to look for you.
Our top 5 tips on cross pollinating your social media accounts are something you can start doing today and won’t dip into your marketing budget.
Top 5 Tips
Promotion. One of the best ways to draw attention to a social media account is by promoting it on another social media account.
For example: take a screen shot of your Pinterest profile. Then upload the photo to your Facebook page’s timeline and include text like ‘On Pinterest? Us too! Let’s pin together!’ and then insert your Pinterest link.
Top Trends. Expand on the above tip a little more by finding the content that is most popular from your own Pinterest profile. These items will be the pins that have the most repins and/or likes. Take a screen shot of the top pin or board and post to your Facebook timeline with copy along the lines of ‘Top pinned items of the week’ and then insert your Pinterest link.
Here’s a hint, if you are still building your content and exposure on Pinterest, you can find top pins uploaded by others by clicking on ‘Popular’ in the top left search section. Then, scroll through pins to find something that has a lot of repins that is a picture or video that relates to your type of business, pin it to your board and then share your link.
Social Media Tabs. If you haven’t added social media tabs to your Facebook page, you’re missing an opportunity to cross-pollinate and provide additional content to your page. To do this, there are a few tools that can help, one is woobox.com.
Pin a Facebook post. While you cannot currently pin Facebook images to Pinterest, you can take a screen shot of a post on your Facebook page that generated a lot of likes or comments, and add it to Pinterest.
Tweet. Finally, make sure each week you’re linking and promoting your other social media accounts at least once. Make your tweets more enticing by sharing the type of content on your page such as if something went viral.